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How Your Brand Impacts Decisions About Acquisitions, Locations Product Development & Spin-Offs

Growth Strategy: Promotion of Existing Products to New Markets
Industry: Retail

This episode features an interview with Dennis Shah, President of Studio Printworks and Chambord Prints, Inc. of Hoboken, NJ. Learn how this manufacturing company became the leader in their industry. For example, their hand crafted wallpaper was chosen for the renovation of the Blue Room in The White House. They recently won “best product” by Wallpaper magazine. Listen as this successful CEO shares what has been involved for this contract manufacturer to launch their own product line, maintain their existing accounts, win major awards, and establish showrooms in major cities around the world.
Dennis Shah

Dennis Shah is the President of a group of companies producing high-end interior design products. The companies span manufacturing, design & marketing.

Chambord Prints, has been manufacturing luxury wallpapers for the upscale design houses in the decorating world since the 1950s. The hand printing is done in Chambord Prints’ mill in Hoboken, New Jersey.

Studio Printworks was established in 2005 as a branded collection of products, which include wallpapers and textile. The iconoclastic firm has challenged the “shelter” industry to re-think what furnishing design can be. The result is a collection that is not only beautiful and fresh, but is also satirical, socially relevant and humorous.

Projects have included the White House, Christie’s, “W” hotels, Bloomingdale’s, and a variety of hotels, retailers, restaurants, art galleries, and tasteful homes.

Dennis Shah has been speaker at Museums, including a Smithsonian event, building and architectural trade events and radio and television shows. His company has won awards from most major publications .

Showrooms represent the products in 15 US cities and Europe, India, Australia and China.

Dennis Shah has a Computer Engineering degree from Columbia University, MBA from Dartmouth’s Tuck School of Business. He served on the board of the New Jersey Economic Development Authority (NJEDA), and currently serves on the board of the New Jersey Chamber of Commerce

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