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Should You Invest in Employees or Rely on Subcontractors and Offshoring? with guests Ben and David Grossman, co-presidents, Grossman Marketing Group

Growth Strategy: Improved Customer Service;Improved Quality Control;People
Industry: Marketing

Ben and David Grossman are co-presidents of the 101-year-old, Massachusetts-based Grossman Marketing Group. With over 100 employees and $30 Mil/yr gross revenue, their 4th generation family-owned business has evolved over the years from an envelope business to a full-service marketing company providing graphic design, websites, printing, promotional items, and fulfillment. The Grossmans discuss how their customer retention and growth is due to retaining control over quality and having highly skilled customer focused employees while competitors outsource/offshore similar services.
Guests


Ben Grossman, along with his brother, David, are co-presidents of the 101-year-old, Massachusetts-based Grossman Marketing Group.

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David Grossman, along with his brother Ben, are co-presidents of the 101-year-old, Massachusetts-based Grossman Marketing Group.

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Air Dates
11/01/2011