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“ENGAGEMENT as a Growth Strategy” with guest Roz Alford, CEO, ASAP Solutions Group

Growth Strategy: Engagement
Industry: IT

If you are convinced that being a strategic partner (not just a vendor) with your corporate clients is an important strategy for your company, hear what the ASAP Solutions Group does to make the strategic partner strategy a reality within an industry (IT staffing) where it seems like every company is promising the same thing. Alford, shares how ASAP has grown to $75 Mil/yr, 750 employees/250 subcontractors serving Fortune 50 global corporations in the telecom, hospitality, professional services, and other industries. Hear techniques Alford utilizes to keep ASAP team members engaged in their highly competitive industry and how ASAP clients cued reinvention and expansion for ASAP.

ROZ L. ALFORD received a Bachelor of Science from the Johann Wolfgang von Goethe Institute in Frankfurt, Germany and the University of Chicago. In 1989, Roz founded and is now co-principal of ASAP Solutions Group, LLC. Roz’s primary focus at ASAP is to work closely with Nancy Williams, co-principal, to execute marketing and sales strategies by providing operations leadership and process implementation. Working closely with the ASAP team, Roz ensures processes and procedures are executed above and beyond set goals. Her visionary approach and extensive industry experience have complimented and supported the ASAP team since inception. As part of her broad responsibilities at ASAP, Roz works closely with clients to guarantee superior contract fulfillment. These efforts have significantly contributed to ASAP’s 2010 sales revenue of $73,700,000. Roz’s industry insight and business savvy have enabled ASAP to grow in a volatile economy.

The Women Presidents’ Organization (WPO) elected Roz Alford to the Executive Board as Secretary. In addition to her multiple business memberships, Roz is very community minded and promotes philanthropic endeavors throughout ASAP.

Memberships: Georgia National Partner - Women Impacting Public Policy (WIPP), Women’s President’s Organization (WPO), Greater Women’s Business Council (GWBC), Women’s Business Enterprise National Council (WBENC)

Board Appointments: Board Member of Enterprising Women, Platinum Group for WPO, Board Member for Women’s Leadership Board at Kennedy School of Government.

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